Our Privacy Policy contains important information on who we are, how and why we collect, store, use and share personal information, your rights when it comes to your personal information and how to get in contact with us.

This privacy notice applies to anyone who uses the websites and/or portals of, or who buys or uses any of the services or products provided by Strategic Imperatives.

By using any of our services or visiting our websites you agree to use of your information as set out in this privacy notice.

Who are we?

This website and our portals are run by Strategic Imperatives and are available worldwide.

When we refer to ‘We’ or ‘Our’ or ‘SI’ we are referring to Strategic Imperatives.

When we use data provided to us, we are regulated under the General Data Protection Regulation which applies across the European Union (including in the United Kingdom) and we are responsible as ‘controller’ of that personal information for the purposes of those laws.

If you have any queries, you can:

Email us: [email protected]

Write us:
Strategic Imperatives
Kingston Road
Staines upon Thames
Surrey, TW18 4LG

Call us: +44(0) 333 800 4 800

Collection of your data

When you place an order with us for our services, or sign up to any of Strategic Imperatives’ online content such as newsletters and/or brochure downloads, we may receive personal information about you. This may be information such as your name, private or business email address, postal address, site addresses, telephone or mobile numbers, date of birth, financial or bank account/card information to help us identify you and provide you with the services or products. We may ask for further information that relates to the service that you are ordering.

When you contact us to discuss your account, we may ask for certain information to confirm your identity, check our records and answer your questions quickly and accurately.

Usage Data

We may process data about your use of our website and services. Usage data may include your IP address, login data, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the usage data is Google Analytics. Usage data maybe processed to analyse the use our website, software and services. The legal basis for this processing is performance of a contract between you and us and our legitimate interests, namely monitoring and improving our website, software and services.

Enquiry data

We may process information contained in any enquiry you submit to us regarding goods and/or services. Enquiry data may be processed to offer, market and sell relevant goods and/or services to you. The legal basis for this processing is performance of a contract between you and us and/or taking steps, at your request, to enter into discussions regarding such a contract or project.

Contact data

We may process data in your account that includes Contact data. Contact data may include your name, email address, sometimes home address and contact telephone numbers. The source of the account data is you or your employer. Account data may be processed so we can provide services and communicate with you. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract. Alternatively, the legal basis may be legitimate interests, namely to enable us to manage communications with you, dependent upon the nature of our relationship.

Marketing and Communications data

We may process information that you provide to us when subscribing to our email notifications and/or newsletters. Marketing and Communications data may be processed to send you the relevant notifications and/or newsletters and to record your communications preferences. The legal basis for this processing is consent or for the performance of a contract between you and us, depending on the nature of the communication and whether you are an ongoing customer or not.

Correspondence data

We may process information contained in or relating to any communication that you send to us. Correspondence data may include the communication content and metadata associated with the communication. Our website will generate the metadata associated with communications made using the website contact forms. Correspondence data may be processed to communicate with you and for recordkeeping. The legal basis for this processing is for the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract. Where appropriate or requested, we can enter into a further ‘Mutual Confidentiality Agreement’.

Financial & Transaction data

We may process information relating to financial transactions, including payment for services that you enter into with us. Financial and Transaction data may include your company details, details of a named contact, your Direct Debit and/ or bank account details and the transaction details as well as details of the services procured. Financial data may be processed to supply services and keep proper records of transactions. The legal basis for this processing is the performance of a contract between you and us.

Billing Data

We may process billing information, on behalf of a company that supplies services to you, as a third party processor. The source of the Billing data will be your supplier and/or any carrier or supplier that they procure products and services from. Billing data may include contact names, addresses, email addresses contact telephone numbers, account numbers, details of services procured and data from call records. It may also include any data that your supplier inputs into our software applications. The legal basis for this processing is performance of a contract between your supplier and us.

Sharing your personal data and third-party processing

As standard we will not share your personal data for marketing purposes.

How long your personal information will be kept

We retain personal data we collect for as long as necessary for the purposes for which the personal data was collected or where we have an ongoing legitimate business need to do so (for example, to provide you with goods or services, to ensure that transactions can be processed, settled, refunded, charged back or to indemnify fraud), or to comply with applicable legal, tax or regulatory requirements. Even if you close your account, we will retain certain information to meet our obligations.

When we have no ongoing legitimate business need to process your personal data, we will either securely destroy, erase, delete or anonymise it, or if this is not possible (for example because your personal data has been stored in backup archives), then we will securely store your personal data and isolate it from any further processing until deletion is possible.

Reasons we can collect and use your personal information Marketing Preferences

Where you have agreed to us contacting you either when you joined or via your preferences, we will contact you with details of products, services and promotions which we believe you may be interested in. Such communications may contain tracking technology that tells us whether you opened the communication and whether you followed the hyperlinks within the communication in order to help us analyse the effectiveness of, monitor and improve our marketing campaigns.

If you change your mind and do not want us to send you marketing messages or information you can unsubscribe from any email updates by clicking on the ‘unsubscribe’ button at the bottom of the email.


Our websites, portals and applications use cookies. Cookies collect information about your use of our website and any other portals or applications including things like your connection speed, details of your operating system, the time and duration of your visit and your IP address. The information collected by cookies enables us to understand the use of our sites and applications, including the number of visitors we have, pages viewed per session, time exposed on pages etc. This in turn helps provide you with a better experience since we can evaluate the level of interest in the content and tailor it accordingly. We will not attempt to identify you from your IP address unless required to as a matter of law or regulation or in order to protect our, or our customers’, rights.

Most browsers automatically accept cookies. You can set your browser option so that you will not receive cookies and you can also delete existing cookies from your browser. However, you may find that some parts of the website, portal or application may not function properly if you disable cookies.

Transfer of your information out of the EEA

We will not transfer your personal data outside of the EEA or to any organisation (or subordinate bodies) governed by public international law or which is set up under any agreement between two or more countries.

Your rights

Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it. This is subject to you providing appropriate evidence of your identity (we will usually accept a photocopy of your passport certified by a solicitor or bank, plus proof of your current or past employment with the company we hold an account for if applicable).

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

Keeping your personal information secure

We have appropriate security measures in place to prevent personal information from being accidentally lost or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

Changes to this privacy notice

We may change this privacy notice from time to time, when we do we will inform you via a notification on our website and/or by way of a notice on invoices raised by us to you.

This privacy statement is effective from May 2022.